Most corporate charitable contributions take place in December. This is no surprise; it happens for the same reasons personal giving shoots up at the end of the year: holiday inspired giving and the December 31 tax deadline. Yet, a tax deduction is only one of the benefits of corporate donations. These donations can also contribute to the company’s overall marketing campaign while boosting employee morale. Involving employees in the process can also provide an opportunity to increase worker self-confidence and have workers exercise their leadership skills.
Forbes recently published an excellent article on how to use charitable giving to support marketing plans and boost office morale. You can find it here:(http://www.forbes.com/sites/drewhendricks/2013/12/18/how-charitable-giving-can-boost-office-morale-while-helping-the-community/). The suggestions in the article include ideas on choosing the right cause to promote and promoting employee involvement. The suggestions in the article are all relatively easy to implement at both large and small companies but they do take a little planning.
Don’t wait to make your company donations until next December. Plan now and maximize the benefits to your company and employees.