NJ MET, Inc. supports the by participating in two of its walks a year. In the spring, we walk in the Manhattan March for Babies and in the fall, we walk in the New Jersey Bark for Babies in Bloomfield.
Both of the events are a great way to spend relaxed time with fellow employees. Everyone has a good time at the walks and knows that they are contributing to a great organization.
To organize a team from your company, register your team with the organization and start publicizing it about two months before the event, providing a registration address. (It could be either the organizations official website or a designated employee.) Encourage participation by periodic announcements, testimonials from past participants, etc. You could even provide refreshments at the event. Make sure to take pictures at the event and post them at the office afterwards.
Click here to read an account of our usual day as part of the Manhattan walk.
Don’t keep it a secret… When your company participates in charitable events organized by local or national non-profits, let people know. In the best case scenario, it will lead to others following your lead and, possibly, additional unplanned positive media coverage.
This happened at NJ MET recently when I was interviewed by NJBiz, a New Jersey business publication and website. The story was a positive profile on NJ MET’s philanthropy and our work in detecting possible counterfeit electronic components. The headline of the article: “NJMET Feels It Profits Most from Its Philanthropy” highlighted our charitable efforts, but the article covered both our core mission and our charitable work. It was a big plus for NJ MET.
How did NJBiz know about our charitable efforts? I don’t know for certain but assume that our own public relations played a role.
The article was a triple win. Being recognized in the press for our charitable efforts, raised awareness of the charities we were helping and it improved morale among our staff. In addition, it was an opportunity to talk about our electronic component testing services and consulting work that are important to both our clients and our corporate brand.
NJ MET’s annual drives to aid people in Sri Lanka began over six years ago with an small personal gesture of gathering some toiletries and packaged items from my travels. Now NJ MET’s staff and clients send over 75 pounds of clothes, pencils, notebooks, and toiletries to Sri Lanka each year.
Residents of Sri Lanka suffered a devastating tsunami in 2004 and have struggled through over 20 years of civil war. The aid is sent to the Religious Sisters of Charity who distribute the items personally. This way we know the items reach individuals and families. Plus, we can receive feedback on what works and what doesn’t work. Last year we added some candy and now –based on the response from Sri Lanka — it has become a regular part of the drive.
We are considering adding a mini toy drive to the candy drive. Also, I am planning on personally delivering one of our shipments of supplies to Sri Lanka sometime in the next few years.
If you are in the northern New Jersey area and would like to contribute supplies, please drop them by the NJ MET office at 1240 Main Avenue in Clifton, NJ. If you have any questions about the drive, please give me a call at NJ MET (973) 546-5393.
To read more about NJ MET’s efforts in Sri Lanka read this profile on NorthJersey.com: Wayne resident combines big heart with a faith to help others less fortunate. For more information about NJ MET’s charitable activities, click here.